Food Active is a healthy weight programme, supported by North West Directors of Public Health.
We work to tackle obesity and promote healthy weight across the North West population, and specifically amongst the most vulnerable. In doing this we take two approaches.
1. We influence policy at both local and national level, this involves working closely with local authorities on their health and wellbeing agendas and trying to influence their action to benefit the needs of the community. We lobby at a national level and sit on a number of national boards, bringing a local and regional perspective to discussions around healthy weight.
2. We work at a community level, with individuals and alongside other third sector organisations to improve the health and wellbeing of the most disadvantaged, e.g. running targeted projects with and for vulnerable and disadvantaged groups specifically children and young people.
Four key objectives have been agreed by the commissioning Directors of Public Health:
1. To advocate for healthy weight in all policies and support measures to tackle obesity at local, regional and national levels
2. Continue to advocate for the use of fiscal measure and supply restrictions to change consumption behaviour of sugar-sweetened beverages
3. Advocate for stronger national regulatory controls on the advertising of junk food to children
4. Advocate for measures to increase active travel, specifically walking and cycling, and improved spatial planning measures e.g. 20mph zones.
It’s these key areas that we are tackling to combat the growing obesity crisis.